Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition.
Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in China
Stability is the top consideration when it comes to career choice
Compared with youths in the first-tier and second-tier cities, more new small-town youths choose to be teachers or civil servants – the two stable occupations. When choosing jobs, more consideration is given to factors such as stability, working from nine to five, and being able to take care of the family.
Besides yearning for a stable job, new small-town youths also have the stronger intention of becoming small business owners (11%).
62% of new small-town youths have enrolled in self-improvement courses in the past three years. The top three ...
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