Innovative breakthroughs are happening every day in the tech and mobile world, which makes it challenging to pinpoint exactly what topics we’ll be concentrating on this year. With all this mind, our content team spent the past few months diligently researching the most cutting-edge and impactful topics for MWC Barcelona 2020. The next era in technology is limitless intelligent connectivity and we have created seven core topics that support this below.
The GSMA MWC series (formally known as Mobile World Congress) is the world’s largest exhibition for the mobile industry and incorporates a thought-leadership conference featuring prominent executives representing global mobile operators, device manufacturers, technology providers, vendors, and content owners.
MWC Barcelona 2020 takes place Monday, 24 February – Thursday, 27 February, 2020. The 2020 event will be held at Fira Gran Via with selected events, including 4YFN, taking place at Fira Montjuïc.
Sort through the event topics in our agenda to find the conference keynotes, track sessions, partner events, tours, and seminars that are most relevant to you. Here is an overview of the topics:
AI
With a market projected to reach $70 billion by 2020, artificial intelligence is poised to have a transformative effect on consumers, enterprises, and governments around the world. AI will explore the real potential of AI, how we must manage such a profound technological revolution and its impact on our professional and personal lives.
Connectivity: The 5G Era – Sponsored by Deloitte
Connectivity: The 5G Era at MWC 2020 aims to highlight how next-generation networks will form the basis of wide-reaching value creation and economic impact. We will take a broad look at the enterprise connectivity ecosystem, from implementation, to use cases, scalable platforms, business models, spectrum, regulation, and investment to the business and cultural challenges of working with new and diverse markets/industries. Realising the full potential of global connectivity is both complex and challenging, but the opportunity is near limitless in its application and impact.
Customer Engagement
Customer engagement has been a key battleground for brands, service providers and governments for decades, but its evolution and importance have accelerated in recent years driven by the internet, mobile and then smartphones. Customer Engagement will look at examples across all industries, to understand how you can set the benchmark for customer engagement, retain and gain customers and grow revenue.
Industry X: IoT – Sponsored by Citi
Using a blend of new technologies like industrial IoT, big data, analytics, AI, robotics, 3D printing, and machine learning, industries can unlock new revenue and engagement models with customers, employees and partners. Industry X: IoT will examine the challenges, opportunities, scalability and limitless potential of Industrial IoT and Digital Transformation.
Media & Entertainment
As the appetite and expectation for AR, VR and other forms of richer immersive content grow, the impact on networks, event venues, and overall consumer engagement will grow, presenting huge challenges to everyone involved in these now intertwined industries. Media & Entertainment examines the challenges, the revenue models, as well as the relationship between consumption growth and network capacity.
Our Planet
The world needs, now more than ever, our sector to be a fundamental contributor to creating a safe, clean and equitable world for all. Our Planet will discuss the connected technology industries’ responsibilities to the environment and underserved people, including the unconnected and accessibility for the disabled, among others.
Security & Privacy
Recent scandals have eroded trust in the digital ecosystem. Coupled with the growing introduction and interest in legislation around privacy and the ethics of data usage as we enter the AI era, we are at a pivotal juncture in the evolution of the Internet. Security & Privacy analyses the growing responsibilities required to create the right balance with consumers, governments, regulators and industries.
Find out more: MWC Barcelona
