Over 72 thousand organizations offer 178 thousand courses on Tencent Class in 2019. And, revenues of the top 100 organizations grew by 62%, according to Chen Shujun, VP of Tencent Education.
More than 30 educational institutions have witnessed their revenues surpass 10 million yuan (US$1.5 million) in 2019, according to Tencent Class Report. 70 percent of the users are under 29 years old, with the post-00s (those born in and after 2000) generation increasing significantly.
19 Chinese cities, including 4 tier-1 cities (14.5%) and 15 new tier-1 cities, contribute to 38.1% of total users. Top sources of Tencent Class users are Guangdong, Shandong, Henan, Jiangsu, and Zhejiang.
Tencent Class subsidized 35-100% of traffic cost and the total traffic investment for Tencent Class grew by over 700% compared with 6 months ago.
In 2020, Tencent Class will continue to upgrade and improve the efficiency of institutional customer acquisition through data from four aspects.
First, it will consolidate the mainstream channels of SEM, Tencent Ads, and Weibo Ads. And, it will utilize more channels such as Xiaohongshu and Zhihu to help the organizations drive traffic.
Second, it will deepen information flow and broaden the orientation to find potential users of high quality.
Third, CRM 2.0 provides link monitoring and user life cycle management; fourth, explore a new marketing path that suits the actual capabilities of the organization.