In the third quarter of 2019, China's GDP growth rate dipped to 6.0%. But amid the slowing economy, China's consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018.
In the first six months of 2019, imports represented 18% of China's total FMCG consumption and grew 10%, close to twice the rate of overall FMCG growth.
The stable growth follows a regular pattern, with the macro product categories accelerating at two distinct speeds: fast and slow. Personal care and home care categories maintained their high speed, growing by 11.8% in Q3 2019, the strongest performance in three years. Food and beverage categories grew at a relatively slow rate of 2.3%.
As in each of the past seven years, Kantar studied 106 FMCG categories purchased for home consumption in China, thoroughly analyzing the key 26 categories that span the four largest consumer g...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time
