The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China's first and second-tier cities ("top tier cities") according to a research report by Tencent.
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Although there is a gap in income level, the cost of living of new small-town youths is relatively low and they have less pressure.
The average monthly total expenditure of youths in the first and second-tier cities is 6,230 yuan, which, compared with their monthly disposable income, cannot make both ends meet for them.
Ever since 2016, tier-3, tier-4, and tier-5 cities' consumption growth rate has surpassed that of the first and second-tier cities in China. With the increase of per capita income in these cities, more consumption potential will continue to release.
Mobile internet advancement is shortening the gap between different tiers of cities in China
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