There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps.
The number of active post-00 mobile users reached 104 million in September 2019, an increase of 44.4% YoY. And, the number of active middle-aged and elderly group has 81 million mobile active users in September 2019, an increase of 8% YoY; the average monthly mobile usage per user grew to 135.9 hours.
There is a strong shopping demand for post-00s who were born in the internet age, with 34 million additional users in September 2019 compared with the prior-year period. Entertainment apps, led by short video, is the second-largest category by total user growth.
The top mobile apps by post-00s user growth in Sep 2019 are led by Taobao, Alipay, WeChat, QQ, and TikTok. Amo...
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