Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are "repeat customers." As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels.
A beautiful girl turned ambassador in WeChat Moments
In her Moments cover photo, Xiaowanzi holds in her hand milk tea, wearing a pair of sunglasses, she is looking at the distant sea. She is not only beautiful but also an expert in makeup. Her personalized signature clearly says her self-positioning – “a goofy one that nobody knows, native of the no-makeup-no-life planet”.
She always shares goodies she finds in WeChat Moments, “come and look at what eye-shadow I found today!”; she is exquisite, checking in at those trending spots all the time. In a warm and nice afternoon, with a cup of afternoon tea, she would post a few nice pictures with caption – “today, checking...
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