Four segments of China's outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers.
High-income Group: Experience Focused
This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch.
Managers at the middle level and above account for 33.8%. The average monthly household income of more than 30,000 yuan accounted for 66.4%.
Characteristics: high expenditure, focus on travel quality, love to buy luxury goods, digital enthusiasts.
Outbound tourist with the expenditure of over 20,000 yuan accounted for 61.6%
Tourists who choose Michelin-recommended restaurants accounted for 39.2%
Tourists who choose five-star hotel accommodation accounted for 38.2%
63.9% of tourists spend more than 10,000 yuan on shopping
29.1% of tourists will buy luxury goods
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