For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?”
If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This is a very challenging environment that is set to continue—and will require a high dose of reinvention to navigate successfully.
Luckily, within this reinvented landscape, shoppers are exhibiting behaviors that retailers can cater for in order to grow. They want frictionless experiences, good pricing, and proximity — in the sense that they want fast and convenient service.
The ascendancy of hybrid retail, the growth in D2C offerings, and the increasing need to meet the needs of urban shoppers will propel future opportunities for growth within FMCG.
Kantar's Winning Omnichannel has found some ingredients to include in the recipe for FMC...
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