collection of Coke cans showcasing the Avengers characters
In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing FMCG brand in consumer reach point.
This ranking has been traditionally dominated by local Chinese brands: Chinese drinking water brand Nongfu Spring won back-to-back No.1 growth champions in 2017 and 2018. There was only one foreign brand in the top 10 fastest growing brand ranking respectively in the recent two years: Yakult at No.6 in 2018 and Lay’s No.10 in 2017.
Coca-Cola is a surprise winner because the industry used to believe that as consumers become more concerned about their health, carbonated soda drinks like Coca-Cola will inevitably start their free fall. Then how come Coke is having such a robust performance in China?
Brand Footprint growth
Brand Footprint Report from Kantar Worldpanel is an annual report cove...
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