China's cross-border e-commerce market saw 8.8 trillion yuan transactions in 2018, over 20% of which are import e-commerce sales. The top platforms are Tmall Global and Netease Kaola. 25-34 years-old are the largest user segment (48%). And, cross-border online shoppers are highly educated with high income.
Cross-border e-commerce received significant funding in 2018, represented by Xiaohongshu, who was valued by a Series D funding in June 2018 at $3 billion. It represents tier-2 cross-border e-commerce platforms in China along with Yangmatou, JD Worldwide, and Vipshop Global while the tier-1 includes Tmall Global and Netease Kaola.
See a user comparison of Xiaohongshu and Kaola.
Users between 18 y-o and 34 y-o represent the majority (76.8%) of China's cross-border online shoppers. Female account for over 58% of total users.
Close to half of cross-border online shoppers (46.6%) are high-income Chinese with over 10,000 yuan monthly income. They are highly educate...
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