In Becky's initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches.
For a direct e-commerce brand that uses WeChat mini-program as the only sales channel, such an achievement is impressive.
Becky, or Li Beika, was the chief journalist of Southern Metropolitan Daily. She started her own fashion official account on WeChat in 2014, transforming from a journalist to a fashion blogger.
When starting to prepare for personal brand and e-commerce business in 2017, Becky’s team initially considered the traditional methods such as HTML5 landing page and official website. By the end of the year, the trend of mini-programs has begun to emerge including product advantage and some success stories.
First of all, compared to HTML5-based...
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