The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places.
China Everbright Bank Credit Card Center has a keen insight into this and cooperated with Tik Tok to launch a joint credit card with the theme of "good life" to help the users pursue and explore a better life. Tik Tok, who led the marketing, also planned a series of promotion campaigns for the launch of co-branded cards. And in a short period of time, it attracted the public's attention and triggered extensive participation and discussion.
Everbright UnionPay Tik Tok Co-branded Card
As the most influential short video platform, the accurate understanding of user preferences and psychology is one of the key factors that attract the deep cooperation between Everbright Bank Credit Card Center and Tik...
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