China's emerging Gen-Y's complete travel experience journey has five stages: dream, plan, book, experience, and share. Let's see an overview of emerging Gen-Ys' power, how they re-shape China's travel market, stages of their travel journey, and how to get ready.
Overview of Emerging Generation Y's power
There is no strict demographic definition for Generation Y – they were often defined as born from the end of 1970s to the middle of 1990s. The cohort, also known as Millennials, is also referred to as two generations in China: post 80s and pre 95s.
Generation Y now accounts for 31% of China's total population. Their income vs expense ratio is 3:2. They will lead the change of consumption patterns of China, or even the world, in the next 10 years. They are a demographically diverse generation, and this diversity has shaped their preference for cultural openness and exploration.
Because of the cohort's size, Generation Y in China can be helpfully divided into Adult Gen-Y (born...
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