After Haidilao's tomato beef soup, CoCo's sugar-free milk tea and Answer Tea's fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the "TikTok" half-baked cake bubble milk tea.
This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the milk foam that floats on top of the milk tea, and the TikTok logo was added on the top of all that. You can either eat it with a spoon or drink it with a straw.
Data shows that it is really popular.
This product was introduced during the National Day Golden Week. After the campaign, data showed that this single product accounted for 10% of the total sales (4% for an ordinary new product on average).
The number of cups sold went straight up 117% and it became the single best seller! In addition, thanks to the hot sale, Happy Lemon shops that collaborated with TikTok witnessed a 70% increase in their total tur...
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