As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people's established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses on penetration into the market townships, Tik Tok is more popular in central cities.
This is part 1 of two-part articles comparing these two platforms.
Platform Comparison: Tik Tok vs. Kwai
1. Comparison of the latest user data
A Chinese video research company CAASData analyzed the data of the platforms since February 28 of this year and found that the number of Tik Tok's daily active user has exceeded 250 million while that of Kwai exceeded 160 million. This tremendous 9-digit daily traffic influx renders the platform's strong vitality.
In terms of user characteristics, Tik Tok has more female users while Kwai's ratio of male and female users is more balan...
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