Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total FMCG.
1. Most-Chosen Brands
Pechoin (百雀羚), which is the only local brand that is chosen more than 100 million times, maintained its leadership position in the Chinese skincare market for the third consecutive year.
Maybelline New York also remained the number one brand in the makeup market. Many well-known classic brands have maintained their appeal to consumers through constant innovation in their products and new technologies.
Examples of these innovations included L’Oréal Paris’s Ampoule Mask and Maybelline New York’s Lemonade Craze Eye Shadow. Upgrading the product and brand image have also helped many local brands like Pechoin and Inoherb (相宜本草) to find further growth opportunities.
Another way in which brands have grown is to leverage online and offline channels to build product popular...
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