Alipay recently introduced a new feature Sports on its mini-programs platform and opened beta testing to some developers. It has helped promote brand exposure and user acquisitions. Previously, Alipay mini-programs has opened over 600 functions including face recognition to developers.
Alipay, the leading online payment platform owned by Ant Financial and affiliated with Alibaba Group, claims that its active users across the globe have exceeded 1-billion milestone as of January 9, 2019. The super app Alipay has abundant features beyond an e-wallet, such as Ant Forest, Ant Farm, and Sports, that provide various services to users' daily lives.
The feature Sports, the same kind of step counting application as WeChat's WeRun, tracks users' daily walking steps. With a certain number of walking steps, users can collect virtual energy in Ant Forest, a charity-oriented scheme, and finally plant a real tree once meeting the required energy level or donate those steps to certain c...
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