On average an outbound Chinese tourist plans to spend US$6,706 traveling overseas in 2019, up 15% from 2018. Product quality became the second most important factor to consider when shopping abroad. 69% of outbound Chinese tourists made purchases on their mobile phones in 2018.
Chinese citizens made a total of 149.72 million outbound visits in 2018, a 14.7% increase year-on-year, according to the Ministry of Culture and Tourism.
On average, each outbound Chinese tourist visited 2.8 countries or regions, up from 2.1 in 2017, according to the report 2018 Trends for Mobile Payment in Chinese Outbound Tourism from Nielsen.
They spent an average of US$6,026 per person on outbound tourism-related expenses, exceeding their outbound travel budget made in 2017. On average, they plan to spend US$6,706 on outbound travel per person for 2019, up 15% from 2018.
When choosing where to go, they concerned most about scenic and unique tourist attraction (54%) and safety (44%).
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