Monthly unique devices of online travel platforms dropped to 199 million last December, which reached as high as 216 million last October. Most users who are used to install one app only chose to compare information and prices on different apps during peak travel season.
Market penetration of online travel platforms was 14.7% with 199 million units monthly unique devices in December 2018.
Seeing from penetration, the peak travel season falls on holidays, such as the Spring Festival (January and February) and National Day (October), and summer vacation (August and September).
By comparison, March, April, and May made up the low season as the market penetration hit rock bottom. Especially a week right before the National Day holiday, online travel platforms are in great demand.
Over 80% of users only installed one online travel apps. While during holidays, users tend to compare information and prices on different platforms. Take a look at the current leading OTAs ...
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