Digital reading has grown by 26% year-on-year to a market with over 460 million monthly unique devices as of December 2018. The two most popular ebook readers iReader and QQ Reader each have advantages in certain areas.
With 463 million monthly unique devices, digital reading has steadily grown to be a big market in China. The market penetration increased to 34.3%, greatly profited from the enhanced protection for IP and successful copyright operations of some popular IPs.
In particular, among its major sub-sector, namely, ebook, animanga, joke, and audiobook, ebook had the most solid user base with monthly active devices growth by 40.7% year-on-year to 394 million units.
The monthly unique devices reached 66 million for animanga (up 26.9% annually), 35 million for the joke (down 22% annually), and 9 million for the audiobook (down 74.3% annually).
On average, each user consumed around 8 hours reading ebooks on mobile devices every month.
Reading ebook readin...
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