The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead and together accounted for over 85% of the total average DAUs in December 2018.
Market penetration of live streaming is still very low as compared with other entertainment apps. It was 18.7% in December 201, a slight decline from 19.3% a year ago. The average DAUs was 35.6 million, which was 37 million in the prior year period.
Momo topped the ranking with a penetration rate of 5.4%. Douyu and Huya took the next two places with a penetration rate of 4% and 3.6%, respectively. Penguin Esports experienced the highest increase of 2.3% in penetration. Only three of the top three saw penetration growth.
The average DAUs of Momo decreased to 16 million in December from 16.8 million a year ago. Huya's average DAUs increased to 7.1 million from 5.3 million a year ago....
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