"Paid knowledge" market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July.
Himalaya FM (14%), Zhihu (5.9%), Dragonfly FM (1.7%), Dedao (0.9%) are the top players.
The average DAUs of Himalaya FM exceeded 13 million, up from 11.95 million three months ago. Zhihu and DragonFly FM ranked in second and third places with an average DAUs of 6.26 million and 1.94 million, respectively.
Paid content is becoming mainstream in China...
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