Online penetration in tourism reached 30.2% in December, a slight increase from 27% a year ago. Ctrip ranked top with a penetration of 15.8%, followed by Qunar (11.3%) and Fliggy (4.3%).
Market penetration of online travel was 30.2% in December, an increase of 10.6% year-on-year. Its average DAU was 21.899 million, showing a slight decline compared with that of July.
Ctrip ranked top with a penetration of 15.8%, followed by Qunar (11.3%), Fliggy (4.3%), Mafengwo (1.2%), and Tuniu (1.1%). Alibaba-backed Fliggy saw an increase of 4.2% in penetration.
The average DAU of reached 12.91 million for Ctrip, 9.87 million for Qunar, and 2.34 million for Fliggy.
Outbound Chinese tourists mobile payment usage 2019; average spend US$6,706...
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