Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%).
Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net increase of 20.9 million from July 2018.
Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Of the top 10 apps, group purchase model-based Taojiji showed the highest growth of 250.9% in penetration. Penetration rate grew by 11% for Pinduoduo and 16.3% for Tmall.
The average daily active users increased to 189.3 million for mobile Taobao, 71.4 million for Pinduoduo, and 36.7 million for JD....
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