Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones.
Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year.
The average DAUs was 290.1 million for this market.
Tencent News took the lead with a penetration rate of 23.7% in 2018, with an increase of 7.3% quarter-on-quarter. Toutiao was a close follower with a penetration rate of 20.6%. Of the top 10 news apps, iFeng News saw the highest growth of 44%, whose penetration rate reached 3.2%.
Toutiao's average DAUs reached 108.2 million in December, the same as three months ago. Tencent News followed with 97.6 million DAUs. The top two players accounted for over 70% of the total.
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