China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher than some pessimistic forecasts of below 15 million, it is the lowest in recent years.
Where have the babies gone?
About 51% of new-born babies in 2019 will be the second child of their parents, which means a lower proportion of first babies, according to the National Bureau of Statistics’ forecast. Making things more challenging, the female population between 20 – 29 years has started to shrink since 2015. In 2019, the decline will accelerate to around 6%.
However, the year 2019 is a Year of Pig in China’s Lunar Calendar. People born in the Year of Pig are thought to have a more comfortable and richer life. Hopefully, this might encourage more Chinese families to deliver babies in 2019 and slow down the slump.
How will that affect the baby and parenting market?
Inevitably, fewer new babies will mean smaller baby and p...
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