The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018.
On average, each user consumed roughly 5.7 hours on mobile devices every day in December 2018, 62.9 minutes more than a year ago. Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration.
On average, WeChat users spent nearly 6 minutes more on it. Considering the strong user base of WeChat (over 750 million DAUs), it means an increase of around 75 million hours. Mini-Programs plays a vital role in attracting users.
Among WeChat Mini-Programs, those having over 5 million monthly active users have increased by 57.1% to 209, two-thirds of which were gaming, lifestyle services, and shopping mini-programs.
Users in low-tier citie...
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