China's internet economy generated nearly 3.7 trillion yuan (US$551 bn) in revenues in 2017, an increase of 42.5% year-on-year. This market has rebound back from 2016’s cooling and is projected to exceed 5.9 trillion yuan (US$893 bn) by 2020. In the next three years, the growth is estimated to keep steady at around 20%.
The top three categories, namely, lifestyle consumption, entertainment, and internet finance, combined represented over 75% of the total internet economy revenues in China.
Specifically, lifestyle consumption accounted for 41.8% of the total. Internet finance overtook entertainment to be the second biggest source of revenue. Furthermore, it is to keep the high growth momentum of 44.4% considering the improvement in the overall environment.
Content represented 23.8% of total revenues of the internet economy, commodity 41.8%, and service 28.4%. In the next three years, service is expected to maintain its high growth momentum of 37.7% and become the bi...
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