Simply pigeonholing people into presumed lifestyle and pursuits by their age and geography can no longer work the same as in the past few years. Quite remarkable changes have taken places in the preference, behavior, and consumption habits of Chinese travelers.
Of the 1,000 respondents surveyed by Hilton and Nielsen who spent in the past year at at least one high-end hotel:
- 83% prefer exploring local customs
- 82% are willing to treat themselves to pay for the premium experience
- 77% hope to have a deep understanding of local culture and get to know people there
- 77% are in pursuit of unique experiences.
Apart from that, they expect hotels to be cultural, comfortable, social, and unique.
Some deem this as a miniature of their lifestyle and attitudes to life. It also influences what they want during traveling. Above all, everything during the trip should be comfortable. And then they turn attention to cultural, explosive, and unique requirements.
As regards their attitudes to consumption, 67% of respondents thought it is vital to enjoying the moment without worrying about the future. Among them, 54% are looking for hotels that can provide something exciting.
69% of respondents said that they are willing to be seen and known of what they like. Among them, 50% prefer a hotel decorated with local styles; 48% are more likely to be attracted by hotels distinctive in design and fashionable in style.
63% of respondents thought travel give them a chance to withdraw themselves from routines and enjoy the pure happiness in daily life. 50% care about how hotels can fulfill their lifestyle requirements.
China saw 5. 68 billion person-trips in 2018, 5.539 million of which were domestic tips and 141.2 million were inbound trips.