Home to 1,240 million monthly unique devices in December 2018, video services' market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users.
The market penetration of video services was 92.2%. It was home to 1,240 million monthly unique devices in December 2018, an 11.7% increase year-on-year, mainly driven by short video’s quick popularity. As a major traffic entry, this market is paying more attention to user retention, original premium content production, and social interaction.
Short video’s monthly unique devices had grown to 730 million in December 2018 from 460 million a year ago. Though online live streaming and game live streaming all lost a certain number of users, the retained users were undoubtedly more addicted to it as monthly usage duration kept growing.
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