The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for users searching for information (42.5% in proportion). Nearly 60% of users tent to choose smartphone built-in browsers across mobile devices.
The user base of mobile search in China grows to be near 685 million as of Q4 2018, an increase of 3.79% as compared with 660 million in the prior year period. The number of users searching for information on desktop reached 688 million in 2018, an increase of 1.78% as compared with 676 million in the prior year period.
42.5% of users chose Baidu to search for information compared with 23.9% using Sogou.
Smartphone built-in browsers are the first choice for most users (59.6% ) when they search for information on mobile devices. 28.2% of users tent to search for information on search engines installed on their mobile devices or tablet. When doing so, they prefer those with fewer steps. Page ads...
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