China's full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure on full media advertising.
The full media advertising in China saw spending growth fall at a steady level of 2.9% at the end of 2018, which was as high as 14.6% in Q1.
All of the top 5 industries buying full media advertising cut their spendings in 2018 except for commercial and services industry that increase its spending by 1.0% as compared with a decrease of 6.3% in 2017.
Sorted by industries, communication mainly delivered ads for internet services (websites), smartphone, and telecommunications operator on broadcast, traditional outdoors, and social circle media. In 2018, it spent 6.1% more on traditional outdoors advertising and became the biggest buyer of elevator advertising.
Beverage preferred placing ads on TV and elevator TV, especially for baby formula. TO some extent, ads ...
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