The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families and over half families in county-level cities purchased FMCG online.
In 2018, Chinese consumers’ spending on FMCG grew by 4.3% year-on-year, the same as in 2017. The GDP suffered the slowest growth of 6.6% since 1990. The FMCG growth in Q4 was noticeably weaker than the previous quarter, likely influenced by the cooling manufacturing activities and slower fixed-assets investment.
Across all regions and city tiers, the West region (6.5%) and provincial capital cities (4.9%) reported a more upbeat trend. Modern trade (including hypermarkets, supermarkets, and convenience stores) grew by 2.1%, 0.5 points lower than in 2017. However, the ...
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