In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips every year, 24.8% more frequent than the latter.
Background of parent-child trip market
The number of newborn children totaled 17.2 million in 2017, a negative growth of 3.9% year-on-year. The fertility rate was 12.4%. Fueled by the second-child policy, over 51.% of newborn babies were the second child of a family.
Expenditure on domestic trips reached 4.6 trillion yuan, accounting for 14.4% of overall household consumption in 2017. A total of 5 billion person trips were made domestically in 2017.
There were 175 million post-90s who have reached marriage age (between 18 and 27-year-old), according to the Sixth National ...
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