The internet and mobile internet have a user base of 829 million and 817 million, respectively, as of December 2018, according to the 43rd statistical report from the China Internet Network Information Center (CNNIC).
Both of them saw a net increase of 56.53 million and 64.33 million users, respectively, from the prior year. Noteworthy, user growth has kept declining from as high as 333.3% for the internet in 1998 and 196.5% for mobile internet in 2007 to 7.3% and 8.5% today.
618 million users in low-tier cities (third-, fourth- and fifth-tier and below) represented 54.7% of the total mobile internet users.
Chinese Gen Z is in pursuit of a lifestyle of pleasure with preferences for esports, live streaming, and short video, etc. The short video (38%), news and information (28%), and e-commerce (25.6%) are among the fast-growing categories. 10 of the top 20 mobile apps are related to Tencent, 5 to Alibaba, 2 to Baidu, and 2 to Toutiao.
4G accounted for 36% of mobi...
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