China search engine Marketreached 9.28 billion yuan(1.5 billion USD) in Q2 2013, with a QoQ growth of 25.1% and a year-on-year growth of 35.3%, according to statistics released by iResearch.
China search engine market growth in Q2 was driven by three factors. First, due to seasonal factor, after the Chinese Spring Festival, search traffic was growing. Second, the number of search advertisers and ARPU increased. Third, Qihoo’s 360 search quickly commercialized. However, the sluggish macroeconomics, saturated traffic in desktops, and mobile search revenue realization was troubling the search engine market.
Baidu dominated market with 81.4% share in Q2, followed by Google China with 13.1%. Sogou was 3.3%, and Soso 1.3%. 360 only occupied 0.8% in market share by revenue in Q2.