Tmall Global introduced 122% more overseas brands in 2018, over 80% of which enter into the Chinese market for the first time. China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, led by Tmall Global, NetEase Kaola, and JD Worldwide. CBNData and Tmall Global forecast the number of Chinese consumers who buy foreign goods online is estimated to exceed 200 million by 2020.
The number of overseas brands that launched flagship stores on Tmall Global increased by 122% year-on-year in 2018. The second quarter of 2018 saw the strongest growth at over 150%. The number of overseas brands' Tmall flagship stores had exceeded that of 2017 as of the second quarter in 2018, according to a report from Ebrun.com.
China has kept is position as the world's largest exporter of goods and second-largest importer for 9 consecutive years. Tmall Global has introduced nearly 19 thousand overseas brands across 3,900 categories from 75 countries over the last four years. O...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time