Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one ad campaign in just one week, let's find out.
About WeChat Advertising
WeChat Ads are in three channels: WeChat Moments being the most expensive, WeChat Official Accounts, and WeChat Mini Programs. WeChat ads can be used to promote your own Official Account, mobile apps, brand awareness, coupons, etc.
Pepsi's video ad on WeChat Moments
WeChat ads on Moments are native newsfeed ads on WeChat with the highest possible level of engagement in the forms of likes, comments, and shares. Moments ads allow both images and videos.
The traditional offline promotiona...
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