In Q2, China online travel OTA market share was quite stable with Ctrip, Elong and 17u staying as the top three players. Ctrip topped with 48% share, followed by Elong with 9.1%, 17u with 6.5%.
Ctrip, 17u, 118114, Mangocity had advantages in air tickets booking market; Ctrip, Elong, 17u, 118114 occupied large percent of hotel booking market; Ctrip and 17u enjoyed a big share in vacation booking market. Online travel market was highly competitive, partly due to the popularity of mobile online services.
Baidu, with its widespread map service, bought Qunar shares to control air tickets booking markets; Alibaba invested in amap and qyer, etao entered online travel market as well; Tencent invested in Elong and 17u, extending its online travel business on Weixin Platform.