WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat users sent 45 billion messages and make 410 million audio/video calls every day (up 570% than 3 years ago).
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- A WeChat user on average has 110% more contacts than 3 years ago
- Post-00s (born in and after 2000): Active after 10pm; monthly payment on beverages & dessert ↑230%
- Post-80s: love reading, focus on work
- Post-70s: most leisure time on WeChat Moments.
- x4.7 users take public transport using WeChat than 2017
- x1.5 more WeChat Pay users in retail stores
- x1.7 more WeChat Pay users in restaurants; top cities: Beijing, Guangzhou, Shenzhen