Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements.
Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements being performed on it. Toutiao (20%) and Tencent Social Ads (15%) followed behind. The top 3 ads platforms for financial management products were Sina Ads (20%), Toutiao (14%), and UC (13%).
In China, financial transactions via mobile devices grew from 0.68 billion yuan in 2011 to 998.34 billion yuan in 2017. It was estimated to reach 1,942.89 billion yuan (US$284.44 billion) in 2018 and 3,398.34 billion yuan (US$497.52 billion) by 2019.
Furthermore, the financial ads placements reached the highest point in August with 8,441 creatives. The number of creatives increased by 71% quarter-on-quarter in Q3.
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