For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will expand its share from 14% in 2017 to 33% in the near future. And, customized tour, 50% of whom are now in tier-1 cities, will also expand to tier-2 and tier-3 cities.
Chinese took a total of 123 million person-trips outside of mainland China in the first three quarters of 2018, an increase of 14% year-on-year. Over half of those trips went to overseas countries or regions. That figure is expected to reach 160 million by 2018 and 390 million by 2030, according to data from COTRI.
Furthermore, UNWTO estimated that the number of international tourist arrivals worldwide would grow from 1.32 billion in 2017 to 1.8 billion by 2030.
Take a further look at Chinse outbound travelers. Less than 10% of Chinese citizens hold a passport and most of them live in tier-1 and tier-2 cities. Quite a lot of Chinese outboun...
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