Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females.
The top 3 countries selling to China were America, Japan, and South Korea. Though users in Guangzhou, Jiangsu, and Zhejiang had the highest consumption power in buying overseas either through online platforms or individual agents, those from Hebei, Shanxi, and Hebei grew fastest, according to the report from Taobao.
Cosmetics, female clothing, and bags & suitcases are still what users primarily buy through Haitao platforms. Jewelry and accessories are gaining popularities quickly with an increase of 116%. Sales of beauty instruments grow by 56%. The queries for “emerging or new tech skin care” surged by 430% year-on-year.
Users also showed particular interests in cosmetics from l...
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