Image Credit: Global E-Businessmen
Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year's Tmall Double 11 with over 300 million yuan in sales. Her followers will buy whatever she recommends without even reading the product, according to a report from Global E-Businessmen.
Viya clocked off at 2 a.m. on November 12th after finishing a 13-hour live streaming. She took her first day off after 20 days of continuous streaming.
Viya broke her record in the Double 11 event this year. Two hours past midnight on November 11, her channel had already sold 267 million yuan (US$38.82 million) worth of products. Her sales for the entire event amounted to over 300 million yuan (US$43.62M). An average of 2.3 million viewers watched each livestream.
She was given the title “earn a house in one night” as she helped a new store with zero followers reach 7 million yuan in sales in last year’s Double 11 event.
This reputation has led her to b...
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