Total cross-border e-commerce transactions were projected to hit 9.1 trillion yuan (US$1.33T) with 101 million haitao users by the end of 2018. 67.7% of users went to cross-border e-commerce platforms buying overseas for the first time.
Haitao is the act of Chinese buying overseas either through online platforms or individual agents.
China’s imports and exports increased by 11.4% to US$4.1 trillion in 2017. Total cross-border e-commerce transactions is projected to reach 9.1 trillion yuan by the end of 2018.
The number of haitao users who buy overseas is expected to reach 101 million by the end of 2018 with a growth rate of 54.8%.
67.7% of users chose cross-border e-commerce platforms when they buying through haitao for the first time. 20.1% of users shopped directly from overseas websites. For users who often bought through haitao, 74.7% of them went to cross-border e-commerce platforms.
Cross-border e-commerce platforms have the obvious advantages o...
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