China's cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline.
China's cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline of 16.2% compared with the previous quarter.
The cross-border e-commerce went through the same seasonal ups and downs as traditional e-commerce. At the time when the annual biggest promotional season has yet to come, the cross-border platforms launched various activities every now and then to keep consumers active.
For example, Tmall prompted "8.8 Global Carnival" on August 8th and "9.9 Brands Celebrations" on September 9th besides its fixed promotion of "Day for Imported Goods" every month. Its active users almost doubled in "8.8 Global Carnival", especially for post-90s and post-95s that saw...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time