Full media ad spending in China jumped by 5.7% year-on-year in the first nine months of 2018, much higher than the 1.5% growth in the prior year period, according to CTR. Get an overview of China's traditonal advertising market across TV, broadcast, print, outdoor, and movie theatres.
To some extent, Q1’s rebounding after rock bottom (from -2.5% to 14.6%) promoted such growth. However, that was still lower than the 9.3% growth in H1 2018. The whole year of 2018 was expected to see a 2% growth in ad spending.
Beverage, communication, drug, food, and commercial & service industries were top 5 industries by total full media ad spending. Among them, beverage saw the highest growth of 13.1% in ad spending, followed by food (+5.5%).
Traditional ad spending grew by 2.1% year-on-year, mainly driven by TV and broadcast. TV ad spending increased by 3.6%. The length of ads decreased by 4.5%.
Of the top 5 industries, only beverage (+12.2) and food (+0.8%) increa...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time