According to Enfodesk, China mobile banking total amount of transaction reached 2.22 trillion yuan(359.9 billion USD) in Q2 2013, with a QoQ increase of 56.2%.
In 2012, major China banks had all covered mobile banking service. And in 2013, the competition between banks was pretty fierce, they all had put efforts on marketing and new products.
Mobile banking has just begun in China, banks are focusing on new users increase and using frequency. Marketing is quite traditional, which is to offer discount for transferring money or free. These marketing activities seem outdated and too similar with each other.
In this quarter, mobile banking marketing creation was to increase using frequency, combined with social network to promote mobile auctions. For example, in this May, China Construction Bank schemed out a mobile auction activity. The promotion period was from June to November.
And in new products promotion, banks invest in mobile app upgrading, laying emphasis on security, efficiency and functions. What’s more, banks are trying to draw users attention via social media like Weibo and Weixin.