China's fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps.
The industry penetration rate of fresh food e-commerce app was 3.44% as of July 2018. There are a total of 37.88 million fresh food e-commerce app users in China, an increase of 99.6% from July 2017, according to the report from Jiguang.
On average, each user installed 1.2 fresh food e-commerce apps in July 2018.
In this market, 85.11% of users only installed one app and 11.34% of users installed two apps. Only 3.55% of users installed at least three apps.
Females are far more likely to install fresh food e-commerce apps than male users. As of July 2018, female users accounted for 55.6% of the total users.
In terms of age, 57.1% of users aged between 16 and 25 years. 21.5% of users are 25 years old or...
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